First-Time Homebuyers: A Niche to Grow On

Whether you want to develop a niche business working with first-time homebuyers or simply increaseyour overall knowledge so you can better help inexperienced first-time homebuyers, this course willprovide you with the necessary foundation to serve this unique population.First-time homebuyers often rely heavily on agents’ expertise, and many feel overwhelmed, intimidated,and fearful of the prospect of buying a home. Your knowledge and calm influence can lead them towardtheir goal of homeownership, step by step.In this three-hour course we’ll explore the key characteristics of this niche market, how to cultivaterelationships with these buyers, and how to prepare them for the transaction ahead.

Course highlights include:

• First-time homebuyer market stats
• Pros and cons unique to working with this market
• Housing affordability’s impact on new buyers
• Targeted marketing approaches and conveying homeowner benefits
• Providing value to first-time homebuyer clients
• Walking clients through each step of the transaction
• Financing, loans, offers, negotiations, and closing